To increase public awareness about the plight of Americans
Still Missing & Unaccounted For.
Through 1976, nearly 5 million Americans bought bracelets bearing the names of servicemen and servicewomen who were taken prisoner or missing in action. The bracelet campaign and its proceeds raised national awareness about POWs and MIAs and provided assistance to their families.
The National League of Families POW/MIA flag, also known as the POW/MIA flag or simply the POW flag, consists of a silhouette of a prisoner of war (POW) before a guard tower and barbed wire in white on a black field. "POW/MIA" appears above the silhouette and the words "You Are Not Forgotten" appear below in white of the black field.
The POW/MIA flag was created for the National League of Families of American Prisoners and Missing in Southeast Asia and officially recognized by the United States Congress in conjunction with the Vietnam War POW/MIA issue, "as the symbol of our Nation's concern and commitment to resolving as fully as possible the fates of Americans still prisoner, missing and unaccounted for in Southeast Asia, thus ending the uncertainty for their families and the Nation."